While many people are coming to know terms like SEO and SEM, Search Engine Optimization and Search Engine Marketing, respectively, we have forgotten about the tried and true art of Public Relations as an web communications medium. The web, in many ways, makes this much more easy than to do than in the traditional way. Getting articles from websites is much easier than searching newpapers and video on the web is a just as easy and costs next to nothing when compared to the high cost of getting something carried by television. With the emergence of Web 2.0, more and more sites let people add their own comments and exchange information to yield endless possibilities. Try guest blogging on popular or related blogs, starting Facebook, Myspace, or Hi-Five pages and then ask your family, friends and co-workers to add it. Write articles about yourself on online encyclopedias, like Wikipedia or go to forums and answer questions and link back to your site or answer questions on sites like Yahoo! Answers to create positive impressions about your organization.

Jarrett Byrom is the Web & Marketing Coordinator for the SBDCNet.org; He can be reached at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it