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New Primary Market Research Study

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 Use Discount Code:  SBDC2009

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rr-pub_26.jpgConsulting & Professional Services Firm Hiring by U.S. Middle-Market Companies 

Purchasing Trends
Decision-Making Criteria
Strategic Outlook  

Essential market research for service businesses selling to middle-market clients! Special discount for SBDC consultants and clients. Comprehensive 80-page report identifies companies’ specific “pain points” and the strategic issues driving their retention of advisors in the current market environment. Statistics detail key purchasing trends and buyers’ decision-making criteria. Key areas of analysis include:  Why professional services buyers are buying … detailed information on the strategic challenges and market forces driving companies’ need to hire consultants and other professional service providers.In what areas buyers are earmarking funds for advisory services support … now and in the near-term. The service capabilities and technical skills companies are seeking today … in comparison to past requirements. Why corporate purchasers are firing – or redeploying – their existing service providers.The skills and traits of professional service sellers that buyers deem importantThe sales-related information buyers want to see – in written proposals and in-person sales presentations – to make their hiring decisions.More than 25 in-depth areas of investigation …  

Methodology & Data Source

Input was collected from nearly 250 companies, with findings and analyses based on information from three sources: quantitative data from middle-market companies with annual revenues of up to $50 million; interviews with C-level and director-level executives involved in retaining professional services firms; and a web content analysis of more than 100 sites and online information sources.  

SBDC Discount Price: $445 (US)
Use Discount Code:  SBDC2009

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