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Advertising & Marketing

Associations

American Association of Advertising Agencies
American Marketing Association Professional society of marketers.
American Teleservices AssociationRepresents providers and users of tele-services in the United States and around the globe.
Association for the Advancement of Relationship Marketing
Business Marketing AssociationThe Resource Directory is an online, searchable database that allows you to locate BMA resources all over the U.S.
Direct Marketing Association - Provides many services to members.
Internet Marketing Association Internet Marketing Association provides members with information/technology, networking, co-op advertising, discounts & discussion group.
Outdoor Advertising Association of America
Promotional Products Association International See media information for statistics on this industry.

Sample Business Plans

Global Marketing Business Plan - Bplan.com
High-Tech Marketing Business Plan - Palo Alto - Bplans.com

Publications

Advertising Age
AdWeek
American Demographics
Brand Week
BtBOnline
Circ Man
Editor & Publisher Provides an online media directory providing direct links to publications.
Media Week Features latest news and offers online directories.
Promo Magazine

Statistics

AdAge Data Center Yearly statistics by SIC from Adage Magazine. Requires registration, login and purchase of the article pack.
Interactive Advertising Bureau Research and statistics on online, interactive broadcasting, e-mail and interactive television marketing.
TrendWatching s a free newsletter reporting on various trends.