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Recent E-Newsletters
SBDCNet Connections Issue 61: Surety Bond Industry Print E-mail

July 2010

by Kevin Kaiser

Surety bonds are a critical success element to virtually every small business owner. Without them, buildings would not be built and small businesses would not be able to occupy their lease spaces. This newsletter will shed light on this “behind the scenes” industry to help small business owners and their counselors better understand both the direct impacts (if you are a construction firm) and the indirect impacts (if you are finishing out space and are dependent on construction contractors). In either case, these bonding activities can have a huge impact on your ultimate success.

Read more...
 
SBDCNet Connections Issue 60: E-Marketing Updates Print E-mail

June 2010

By Ambrose Turkson & Rosalinda Palacios

Building Loyalty

Do you remember the first time you walked into your favorite restaurant, night club, grocery store, bookstore, beauty shop, auto mechanic shop, tattoo shop, haberdasher, bakery, coffee shop, tax preparer, art supplies store or hardware store?  Why did you bypass tens or even hundreds of similar other choices and go back to the same service provider repeatedly?  If you know the answer to that question, then you are significantly well ahead of the game because your online customers will be asking you that very question: “IF I get to your website
1.    Why should I stay?.... and
2.    Why should I come back?"
This newsletter issue is less about creating a blue-print for generating loyalty, and more about suggesting examples and ideas that you can customize and build on to create loyalty among your online customers.  If your ideas click with them, they will click on your link every opportunity you give them and stay engaged.  
Read more...
 
SBDCNet Connections Issue 59: Commercial & Residential Cleaning Services Print E-mail
May 2010 cleaning1.jpg
NAICS Code:561720
SIC Code: 7349

Completed by Perry Byers

The building cleaning services industry has two main markets: residential and commercial.  The residential market consists of maid services, carpet, window and other services.  The commercial market is primarily janitorial services which provides a broader range of services but also includes carpet and floor care, window cleaning, vacuuming, etc.

Industry Overview

The cleaning services industry is a $53.6 billion dollar industry.  The industry is expected to grow 4.5 percent annually through 20131 with the residential and institutional buildings showing the biggest increase. 
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SBDCNet Connections Issue 58: E-Marketing Updates Print E-mail

APRIL 2010     

BY Ambrose Turkson and Rosalinda Palacio

The burning question many small business clients have is:

         What’s the best way to sell my product/service online?

This month's newsletter will point you toward resources which highlight recent developments in the areas of search engine optimization, website design, online consumer preferences, and the buying process. We’ll also offer suggestions that can make your website even more attractive to potential customers –and move them toward a purchase.

Read more...
 
SBDCNet Connections Issue 57: Retail Organic Food Industry in the United States Print E-mail
organic_foods.png
March, 2010
NAICS Code: 445299
SIC Code: 5499

Completed by: Felipe Chacon

    In 2009, a year that many industries could not wait to put behind them, the organic food industry grew by a whopping 12.3% in the United States and 9.7% globally (DataMonitor). These numbers however, are just the latest in a succession from past years revealing a diminishing growth rate. What this means for the future of the industry is not entirely clear, but as of now it does seem to be ripe for some considerable consolidation.

    The simple definition of organic crops in the United States is defined as “crops that are raised without using synthetic pesticides, synthetic fertilizers, or sewage sludge fertilizer, and they have not been altered by genetic engineering.” Similarly, “organic animal products come from animals that have been fed 100% organic feed and raised without the use of growth hormones or antibiotics in an environment where they have access to the outdoors.” (Gale Encyclopedia of Diets: Organic Food). While there are variations between what qualifies as organic from country to country, the idea is fairly standard. The not-so-simple definitions of these categories can be found in the twenty pages of the Organic Foods Production Act which details exactly what qualifies as organic and what does not.
Read more...
 
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