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July 2010 by Kevin Kaiser Surety bonds are a critical success element to virtually every small business owner. Without them, buildings would not be built and small businesses would not be able to occupy their lease spaces. This newsletter will shed light on this “behind the scenes” industry to help small business owners and their counselors better understand both the direct impacts (if you are a construction firm) and the indirect impacts (if you are finishing out space and are dependent on construction contractors). In either case, these bonding activities can have a huge impact on your ultimate success. |
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June 2010
By Ambrose Turkson & Rosalinda Palacios
Building Loyalty
Do you remember the first time you walked into your favorite restaurant,
night club, grocery store, bookstore, beauty shop, auto mechanic shop,
tattoo shop, haberdasher, bakery, coffee shop, tax preparer, art
supplies store or hardware store? Why did you bypass tens or even
hundreds of similar other choices and go back to the same service
provider repeatedly? If you know the answer to that question, then you
are significantly well ahead of the game because your online customers
will be asking you that very question: “IF I get to your website
1. Why should I stay?.... and
2. Why should I come back?"
This newsletter issue is less about creating a blue-print for generating
loyalty, and more about suggesting examples and ideas that you can
customize and build on to create loyalty among your online customers.
If your ideas click with them, they will click on your link every
opportunity you give them and stay engaged.
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May 2010
NAICS Code:561720
SIC Code: 7349
Completed by Perry Byers
The building cleaning services industry has two main markets: residential and
commercial. The residential market consists of maid services, carpet,
window and other services. The commercial market is primarily janitorial
services which provides a broader range of services but also includes
carpet and floor care, window cleaning, vacuuming, etc.
Industry Overview
The cleaning services industry is a $53.6 billion dollar industry. The
industry is expected to grow 4.5 percent annually through 20131 with the
residential and institutional buildings showing the biggest increase.
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APRIL 2010
BY Ambrose Turkson and Rosalinda Palacio
The burning question many small business clients have is:
What’s the best way to sell my product/service online?
This month's newsletter will point you toward resources which highlight recent developments in the areas of search engine optimization, website design, online consumer preferences, and the buying process. We’ll also offer suggestions that can make your website even more attractive to potential customers –and move them toward a purchase.
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March, 2010
NAICS Code: 445299
SIC Code: 5499
Completed by: Felipe Chacon
In 2009, a year that many industries could not wait to put behind them, the organic food industry grew by a whopping 12.3% in the United States and 9.7% globally (DataMonitor). These numbers however, are just the latest in a succession from past years revealing a diminishing growth rate. What this means for the future of the industry is not entirely clear, but as of now it does seem to be ripe for some considerable consolidation.
The simple definition of organic crops in the United States is defined as “crops that are raised without using synthetic pesticides, synthetic fertilizers, or sewage sludge fertilizer, and they have not been altered by genetic engineering.” Similarly, “organic animal products come from animals that have been fed 100% organic feed and raised without the use of growth hormones or antibiotics in an environment where they have access to the outdoors.” (Gale Encyclopedia of Diets: Organic Food). While there are variations between what qualifies as organic from country to country, the idea is fairly standard. The not-so-simple definitions of these categories can be found in the twenty pages of the Organic Foods Production Act which details exactly what qualifies as organic and what does not.
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